I’m Dan.

I’m a digital marketing strategist with a passion for helping mission-driven companies grow sustainably.

Data-obsessed demand generation and full-funnel digital marketing.

I’m a full-stack digital marketer who creates scalable, data-driven strategies to attract and engage.

I have more than a decade of experience in demand generation, account-based marketing, website strategy, and content marketing.

CASE STUDY 01

How can we deepen customer engagement, generate new business, and demonstrate our expertise and thought leadership?
A recurring webinar series that spanned two years and showcased the innovation and successful applications of real-world data in drug development (example here).
Promotion for each episode consisted of email newsletter promotion, targeted LinkedIn advertising, sponsored promotion with an industry news website, sales enablement materials for individual follow-ups by the partnerships team, and organic social media.
The registration experience was built within our website (vs. using a Zoom registration form) to enable deeper insights into web engagement (e.g. what product pages are certain key contacts viewing).
500%+ increase in key account registrations from pilot episode (~110) to finale (700+). Representation from all priority and secondary target accounts and the creation of dozens of new contacts for the partnerships team.
Webinar recordings were used as follow-up collateral for continued conversations with key contacts.

CASE STUDY 02

Can we quickly assess the feasibility of generating demand for real-world data offerings in a new customer segment, pre-market biotechnology companies?
First I partnered with sales to develop a thought leadership blog that explores the top use cases relevant to these companies. I then amplified via Linkedin advertising to an audience of Director-level and above at ~300 biotechs, testing to see which of the four use cases would generate the most engagement.
From there, we developed case studies for the winning use case and I created sales templates, automated lead notification emails with suggested follow-up actions, and a dashboard to track progress across the 300 organizations.
In less than six months we had $4 million+ in pipeline directly attributed to our digital marketing efforts, with an additional 10 pre-market biotechs in various stages of conversations with sales before the organization asked to pause the pilot program.

CASE STUDY 03

How can we sustainably educate a critical decision-making group that's marketing-averse?
A lightly branded thought leadership content platform that houses both "101" and "201"-level content about the nuances of real-world data, its applications, and recently published research (and why it matters). Content included written articles, videos, podcasts, and more.
User interviews were conducted to ensure content and layout were effective and the platform was iterated on via an agile sprint framework.
Traffic grew from a few dozen users/month to ~5-10K/month, driven mostly by organic search and email newsletter promotion.
This awareness platform grew into a core avenue for disseminating thought leadership to key biopharma groups and helped grow email distribution lists by ~20% YoY.